We Must Change’s Mission

We Must Change is an online blog and online community that creates original editorials, journalism and amplifies the best of hundreds of other independent media sources.  We Must Change’s aim is to provide stories, articles, and editorials leading to harmony and happiness for all.

Strong Content

We Must Change publishes grassroots success stories and inspirational narratives alongside hard-hitting critiques of policies, investigative reports and expert analysis. We emphasize workable solutions to persistent social problems. Our editorial mix underscores a commitment to fairness, equality and global stewardship, and to making connections across generational, ethnic and issue lines. In order to provide deeper coverage on today’s key issues,

Huge Readership and Reach

We Must Change receives more than 1million monthly visitors and more than 3.5 million monthly page views. We Must Change’s readers comprise a strong base, who help virally spread AlterNet content to their networks by forwarding stories and emailing links. Many of We Must Change’s readers come from search engines (like Google) and news aggregator sites (such as Digg or Reddit), a testament to the fact that We Must Change reaches beyond the typical “choir” of progressive readers.

Amplifier for Other Progressive Media

We Must Change is a key player in the echo chamber of progressive ideas and vision. We create original reportage while amplifying the best content from over 200 independent media sources and individual voices, including over 40 of the most compelling and insightful blogs. In the past year, We Must Change has brought more than3 million readers and viewers to other progressive media makers’ content — often many more readers and viewers than the content received originally.

Building a Strong Community and Influence on the Web

We Must Change is successful at building community, as well as influence. Over 10,000 commenters are registered on the site, and many of our stories receive hundreds of comments from these dedicated readers. According to Technorati.com (the recognized authority on the topic), more than 30,000 blog posts link to AlterNet content, driving traffic back to our site, and virally marketing our content across the web.

Connecting Readers to Opportunities for Action

We Must Change provides its readers with pathways to action. We help connect our readers to opportunities to make change, be it through specific action campaigns, signing petitions, or by learning about the grassroots efforts of groups engaged in the work.

Financial Stability & Sustainability

Financial stability is important to We Must Change. More than 30 percent of our annual operating budget is self-generated through our advertising program and online donor program, both of which are leveraged by our large traffic. We are dedicated to business growth, and our budget has grown consistently over the past decade, as we have increased our earned income level.


We Must Change has developed a unique model of journalism to confront the failures of corporate media, as well as the vitriol and disinformation of right wing media, especially “hate talk” media.

Not only do we keep our readers highly informed on a wide array of topics, from hundreds of experts and sources, but we also provide laser focus on the most compelling issues of the day. We offer our readers comprehensive information, a positive vision for the future, and concrete action steps towards change. We Must Change believes that media must have a higher purpose beyond the essential goal of keeping people informed. We insist on playing an active role in helping our community funnel its energy into change.


WeMustChange.org’s portal site includes 12 Special Coverage issue hubs, detailed below. Through our articles, videos, blogs, book reviews, and reader interaction, AlterNet raises consciousness about key topics of the day, focusing on the most compelling news in a coordinated and constituency-oriented way.

Founder/Managing Editor - David J. Hudson

Rights & Liberties
Editor: Vacant
Protecting your rights, habeas corpus, torture, death penalty, eavesdropping, spying, no-fly lists and more.

Corporate Accountability & Workplace
Editor: Vacant
Economics, immigration, worker rights, and the global economy.

Editor: Vacant
Global warming, healthy food, clean water, population control, and nature protection.


Health & Wellness
Editor: Vacant
Personal health and fitness, health care legislation, Big Pharma, medical developments and more.

Editor: Vacant
Commentary and analysis on the global water crisis.

Editor: Vacant
Coverage of the continuing American stories of inspiration.

Additional Coverage Includes:


We Must Change believes that media must have a higher purpose beyond the essential goal of keeping people informed. We insist on playing an active role in helping our community funnel its energy into change.

To achieve this, we will continue to practice tough and visionary strategic journalism. We’ll focus on the most compelling news on each of the issues in a coordinated and constituency-oriented way. And we will do it as a matter of fundamental organization, drilling deep into policy, developing constituencies, and engaging the best thinkers and writers.

We Must Change’s objectives are to raise consciousness and engage readers by publishing and promoting quality content, and to build and expand partnerships with strategic organizations and relevant writers – all with the broader goal of raising awareness, changing policies, and connecting readers to real solutions and ways they can become involved in effecting change.

In the coming year, We Must Change will reach more than 10 million people who are seeking alternative perspectives and information. By investing in We Must Change, you are joining us in providing the information and ideas that will motivate these millions to participate in social change efforts. Join us.